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Brazil fights against marketing to children

On April 4, 2014, Brazil published a new resolution by the National Council for the Rights of Children and Adolescents (CONANDA), in which all types of publicity directed towards children are considered abusive. The resolution mentions that directing publicity and any type of market communication to children with the intention of persuading them to the consumption of any product or service is abusive, therefore illegal according to the National Code for Consumer Protection. The resolution entered into force on the date of its publication, and covers all types of media, such as printed materials, television and radio commercials, banners and websites, labels, merchandising, promotions of any kind and activities in sale points and events. Read More