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Brazil fights against marketing to children

On April 4, 2014, Brazil published a new resolution by the National Council for the Rights of Children and Adolescents (CONANDA), in which all types of publicity directed towards children are considered abusive. The resolution mentions that directing publicity and any type of market communication to children with the intention of persuading them to the consumption of any product or service is abusive, therefore illegal according to the National Code for Consumer Protection. The resolution entered into force on the date of its publication, and covers all types of media, such as printed materials, television and radio commercials, banners and websites, labels, merchandising, promotions of any kind and activities in sale points and events. Read More

WHO/Europe report: Marketing of foods to children, update 2012–2013

The new WHO/Europe report shows that television is still the most frequently used medium for advertising all types of goods and service, but internet and digital advertising has increased rapidly during the last decade and is expected to be a significant medium in the coming years. New marketing techniques include digital television, online marketing, mobiles and smartphones, and social networking.Read More